I wanted to work on a project that would help me learn a variety of Cinema 4D techniques while also stretching my creative brain muscles. I talked to Miguel Lee, one of my teachers from ArtCenter, and we came up with an alphabet. Taking the classic 30 days of type, but extending the time limit to allow extra days for learning.

I wanted each letter to be different and Unique. Each had to feature something new for me to practice in Cinema4D, to be based off of an adjective, and have a different overall "look" compared to the others. I picked adjectives for each letter to start my brainstorming. I thought that a noun would be to spot on. I would be inclined to make an object the word represented. However an adjective would lead to things that were harder to represent. I wanted to challenge mysef in concept and technique. Perfect little loops all to be posted on my instagram to force myself to continue until the very end.

Nike Maxim Awards 2022

Design + Animation

CONTEXT:

The Nike Maxim Awards is part of JDI (Just Do It) Day, a company-wide award ceremony and social event. It celebrates and honors Nike's exceptional employees and teams. I was tasked by Midnight Sherpa to work on the stage Background screen animations. . To learn more about the project, click here:

https://midnightsherpa.com/project/nike-maxim-awards/

CONCEPT:

For 2022, the branding incorporated illustrative motifs featuring paint textures and splatters. Nike wanted to maintain this concept in the animation, so we created the effect of the icons appearing as if they were being drawn on in the background.

STUDIO:

Midnight Sherpa

ROLE:

Motion Designer and Animator

TYPE:

Event Graphics

TOOLS

After Effects