POCKY SEQUENCE

ADVERTISEMENT SEQUENCE

                                                          CONCEPT: A WORLD OF STRAWBERRY FLAVOR:

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AN AD for pocky expressing their fun and flavorful product. This sequence is specifically for strawberry pocky, but the idea would be the same sequence with different colors and characters for each flavor. The characters reference the emotion and taste of the product. The girl with the red hair resembles a happy strawberry, and the bunny is cute or "sweet" in nature. The creaminess of the pocky and when you taste it is light and airy. that is represented through the characters flying through the liquid and the bubbles. In the end the strawberry world turns into the product creating a fun misdirect. The last scene is the logo coming out of the sound the pocky makes when snapped open. Relating back to pocky being an onomatopoeia.

PROCESS

SKETCH

MOODBOARD