Innovation Animation | Animation Short

Project Type | Internship + Personal

Mentor | Mariya Filipova

Tools | Photoshop, Illustrator, InDesign, and After Effects

Voice Over + Script | Ailis O'Reilly 

Concept Name | Innovation Animation

Why I choose to introduce innovation through animation for my internship project:“it can be 22x more memorable than presenting just facts.” because “ evolution has wired our brains for storytelling” and it is a fast easily sharable thing. Attachments can be added to get more information out to the workers, but it also creates excitement.

Background

My problem statement was "Anthem will benefit by creating a safe outlet for the independent ideas of its employees, so that anthem does not miss a potentially business changing idea that could have propelled them ahead of other companies." my solution, for the first step, was a easy to share animation to get people inspired.

Animation

I choose to tell the story of alexander Flemming to explain Innovation. I wanted to make it fun and not just a person reading a definition. Something that proves that innovation has happened and that anyone can do it.

StoryBoard

I wrote the script and had a couple people review it to make a final. After I had the words I made simplified shapes to represent them. I wanted them curved and friendly. I took inspiration from the studio Ordinary Folk that I admire.

Process Book Pages

I made a couple pages to add to the larger Internship Book were we displayed all of our projects so that future interns could see it.

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