Innovation Animation | Animation Short
Project Type | Internship + Personal
Mentor | Mariya Filipova
Tools | Photoshop, Illustrator, InDesign, and After Effects
Voice Over + Script | Ailis O'Reilly
Concept Name | Innovation Animation
Why I choose to introduce innovation through animation for my internship project:“it can be 22x more memorable than presenting just facts.” because “ evolution has wired our brains for storytelling” and it is a fast easily sharable thing. Attachments can be added to get more information out to the workers, but it also creates excitement.
My problem statement was "Anthem will benefit by creating a safe outlet for the independent ideas of its employees, so that anthem does not miss a potentially business changing idea that could have propelled them ahead of other companies." my solution, for the first step, was a easy to share animation to get people inspired.
I choose to tell the story of alexander Flemming to explain Innovation. I wanted to make it fun and not just a person reading a definition. Something that proves that innovation has happened and that anyone can do it.
I wrote the script and had a couple people review it to make a final. After I had the words I made simplified shapes to represent them. I wanted them curved and friendly. I took inspiration from the studio Ordinary Folk that I admire.
Process Book Pages
I made a couple pages to add to the larger Internship Book were we displayed all of our projects so that future interns could see it.
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