Overview

 

Title | Electric Forest

Graphic Design | Branding

Project Type | School Plus Personal

Class | Type 3

Teacher | Chesley Nassaney

Tools | Photoshop, Illustrator, and InDesign

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Background

 

This started as a Poster design to promote Electric Forest an electric dance music festival that is unique due to its location being set in a forest in Rothbury, Michigan. The music in this EDM event is centered on electric music, but also some rock, indie, and folk. I later added on the rest of the branding as a personal assignment.

Concept

Concept Name | Electric Flower

There is a sort of hip nature vibe throughout the marketing with a lot of bright color and visuals. The set designs and look of the festival itself was what inspired me most. It looks vibrant and enchanting. I wanted my poster to have the sense of nature while also being “electric” with an almost modern art nouveau feel. I drew roots that created the typography, and the design of the entire piece. 

Poster

I wanted a flower to be the source of energy that would light up the poster and typography. This would reference the set design of the festival.

Logo Design

I took the font "Jeanne Moderno OT" and manipulated it in a kaleidoscopic grid. This grid was used in order to make the logo a bit more modern, and less delicate. I choose this font to start with since I thought it represented what a modern art nouveau typeface could look like.

Color/look exploration

I wanted the colors to look vibrant from far away and have a "root" look to them without making it hard to read as an icon on a phone screen.

Final Look

I picked colors that went from cool to warm referencing a really hot flame and the same colors I used in the poster. From far away I think it shows the letters really well while also looking unique.

Sentence Form

I took the found diavlo and flattened the edges while adding my letters from the logo in front of it. After adding some extra connections between some letters the whole sentence became whole.

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Website

The Sentence Form of the logo and the poster could be used on the website to make a impact when people view the page.